Our Mission: To empower humanity with the tools and knowledge of science and medicine to improve ourselves, our communities and our world.

We envision a world where health is viewed holistically and research is accessible to all.

Our Goals

To accomplish our goals, we combine the power of novel technology with deep clinical expertise to redesign the way health and wellness brands measure, understand, and impact health outcomes.

The People

behind People Science

Our founders Belinda & Noah are two curious people whose life journey brought them together as partners, scientists, and physicians. They created People Science to empower everyone’s journey to health. Together, they are creating a trusted scientific infrastructure that allows more people to ask questions about things they care about and for more voices to be heard.

  • Belinda is a wife, mother, sister, and first-generation American. She was previously the co-founder Chief Medical Officer at Science 37, a global clinical research and technology company. She was formerly an Assistant Professor at Harbor-UCLA and is an investigator at The Lundquist Institute.

  • Noah is scientist-physician-entrepreneur. He was previously the co-founder CEO at Science 37, a global clinical research and technology company. Before that, he was the Chief Medical Officer at VisualDx, the Chief Science Officer at DirectDerm, an investigator at The Lundquist Institute, and Associate Professor at UCLA.

Additional Leadership & Advisors

  • Ashley Mateus, PhD is a digital health executive and operator with a track record of translating innovative medical technologies from concept to commercialization. Prior to joining People Science, Ashley was instrumental in scaling Akili Interactive, helping bring the first FDA-cleared prescription video game to market.  Ashley brings a patient-centered, data-driven approach to leadership, with deep experience in program development, business growth, and stakeholder management.  Outside of work, she’s a proud wife, mom to two energetic kids (and one very spoiled dog), and can often be found squeezing in a workout, chasing adventure, or getting lost in a good book.

  • Dr. Thomas Brendler is a scientist and consultant with over 30 years in natural product development for medicine, food, and cosmetics. He specializes in botanical research, product innovation, regulatory affairs, and raw material sourcing. He has set quality standards and pharmacopoeias for organizations like the Millennium Challenge Corporation and the International Trade Centre. A co-founder of the Association of African Medicinal Plants Standards, he holds a PhD in Botany from the University of Johannesburg and has authored over 60 works on ethnobotany and natural product regulation. Dr. Brendler serves on editorial boards, is a US Pharmacopoeia expert committee member, and is involved with the International Society for Ethnopharmacology. In 2023, he co-founded the Southern African Botanical Products Association, and in 2024, he became an Adjunct Assistant Professor at the University of Illinois Chicago and an Adjunct Fellow at Southern Cross University.

  • Dr. Jacqueline Jacques is a Naturopathic Doctor with 25+ years in medical nutrition and wellness. She has been a founder, formulator, speaker, writer, and executive in the natural products industry. As a leading consultant, she helps clients achieve growth. From 2014 to 2023, she held leadership roles at Thorne Health Tech, including Chief Research Officer, and co-founded Bariatric Advantage, acquired by Metagenics in 2010. Jacqueline holds three patents and has experience in developing new technologies. She earned her Doctorate in Naturopathic Medicine in 1997, is a Fellow of the Obesity Society, and has a finance certificate from the Kelly School of Business. She also has a specialty certification in Cannabis Science from the University of Vermont and is involved in various professional organizations. In her personal time, she enjoys baking, traveling, skiing, and the beach.

  • Decades of experience in industry as a manager of biomedical science, with technical and practical experience in various aspects of Nutrition: from basic science to implementation, an ability to work closely with the various business functions necessary to achieve goals. Experience and technical skills: Innovation (discovery and development); Pre-clinical and Clinical Trial Management; Scientific/Medical writing and editing; Competitive Intelligence; Corporate Communications; Marketing Support; Regulatory Support; Intellectual Property. Construct, lead and participate in Advisory Boards which guide enterprises.

  • Michael Bush is an author, speaker, advisor and co-founder of GrowthWays Partners. GrowthWays provides strategic advisory services to entrepreneurs, founders, investors, management teams and related stakeholders to optimize the enterprise value of companies in the natural products industry while ensuring that the value they build provides benefits far beyond the financial.

    Michael has more than 25 years of experience leading venture-backed businesses in the natural products, healthcare, and bioinformatics industries. As president and CEO of probiotic innovator Ganeden, Michael grew the market of the company’s patented ingredient to over 65 countries and more than 1,000 SKUS, culminating with the 2017 merger with Kerry, Inc for $155 million. He has participated in raising over $200 million in growth capital and has participated in dozens of M&A transactions including the successful exits worth over $325 million.

    In addition to his work at GrowthWays, Michael is a husband, father of three fabulous daughters, musician, investor, and board member for several for-profit and not-for-profit organizations. He is passionate about entrepreneurship and the natural products industry and speaks frequently at industry events, including BevNet, Natural Products Expo, and Supply Side. He holds Biomedical Technology and Business Administration degrees and is a certified Meditation Instructor.

Advisors

  • Monet Goode

    FOUNDER

  • Emmett Marsh

    DESIGN DIRECTOR

  • Eleanor Parks

    SUSTAINABILITY DIRECTOR

  • Karl Holland

    SALES MANAGER

  • Jaya Dixon

    MARKETING DIRECTOR

  • Jamie Kokot

    CUSTOMER SERVICE MANAGER